Oracle 1Z1-1031 Exam : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client shares the audience with you. This will generate an email notification that includes the audience composition.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

2. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.

3. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 6
B) 8
C) 3
D) 4

4. Which scenario requires taxonomy updates?

A) Some categories have more than 100,000 inventory.
B) All categories have inventory of more than 10,000 users.
C) Some categories have zero inventory.
D) No categories have inventory of more than 10,000 users.

5. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect and store only online interactions, as the DMP is an online platform.

Solutions: