Facebook 600-101 Exam : Facebook Certified Community Manager

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
B) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
C) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
D) Research all existing podcasts in the industry and find content that has not been produced previously

2. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Partner with a national newspaper and publish an article about the community
B) Place targeted ads for potential members using fitness and wellness interest targeting
C) Encourage the moderation team to comment more on the content
D) Launch a referral program for current members to invite their neighbors to join the community

3. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Make the team's Facebook Page an admin of the group
B) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
C) Create a joint moderation account with the name of the group
D) Enter a list of potentially offending keywords into the moderation tool

4. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Tag members in every topic discussion to encourage them to comment.
B) Post applicable community guidelines and pin that post as an announcement.
C) Use an analytics tool to determine which content is best to provide.
D) Mute members who repeatedly violate group rules.

5. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Change content strategy to target male followers during launch
C) Create a social media account for the new product
D) Tag influencers to share the content and campaign hashtag

Solutions: