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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. What is the key difference between a dataset that is enabled for Profile and one that is not?

A) Datasets not enabled for Profile are limited to 1GB in size.
B) Datasets not enabled for Profile can only be used for analytics, while Profile-enabled datasets can be used for journeys.
C) Data ingested into a Profile-enabled dataset is added to the Real-Time Customer Profile, while data in other datasets remains separate.
D) Only Profile-enabled datasets can have a schema applied to them.

2. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?

A) The name of the upstream data source.
B) The schema that the event payload must adhere to.
C) The journey's start and end dates.
D) A specific Identity Namespace.

3. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It is a random allocation for each profile that enters the activity.
B) It requires an upstream audience to be pre-split into two groups.
C) It is based on the profile's ID, ensuring the same profile always takes the same path.
D) It alternates, sending the first profile to Path A, the second to Path B, and so on.

4. A CRM manager wants to trigger a welcome journey the moment a customer's status is upgraded to "Loyalty Member" in their system. This status update populates a "New Loyalty Members" streaming segment in Adobe Experience Platform.
Which activity should be used to start this journey in real-time?

A) An 'Audience Qualification' activity
B) A 'Read Audience' activity
C) An 'Event' activity
D) A 'Condition' activity

5. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) The journey will fail because the triggering event does not contain an email address.
B) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
C) The journey can only use the identity provided in the triggering event.
D) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI

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