Google adwords-reporting Exam : Google Reporting and Analysis Exam Practice Test

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following reports shows statistics for ads that appeared on specific domains?

A) Ad performance report
B) Reach and Frequency report
C) Placement report
D) Search query report

2. John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?

A) Total cost divided by the ROI of the sale
B) Total cost minus the ad clicks
C) Total cost divided by the number of ad clicks
D) Total ad clicks divided by the total ad costs

3. Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
B) The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
C) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
D) The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.

4. You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?

A) 50
B) 100
C) 10
D) 20

5. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Landing page and conversion page
B) Landing page and conversion page
C) Test page and conversion page
D) Test page and live page

Solutions: