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Oracle 1Z0-1032-20 Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Configure dynamic content modules
- Read, write, and edit HTML code for emails
- Creating and Managing Content
|
| Topic 2 | - Create and manage Filters, Segment Groups, and Seed Groups
- Create Short Message Service (SMS) campaigns
|
| Topic 3 | - Develop important RPL directives
- Describe domain branding and domain delegation, and gather initial account settings
|
| Topic 4 | - Implement Rapid Retargeter display campaigns
- Implement conversion tracking
|
| Topic 5 | - Manage Campaign Categories, Link Categories, and Link Tables
- Apply responsive design techniques to emails
|
| Topic 6 | - Configure personalization using Built-in Functions or Responsys Personalization Language
- Configure subscription management
|
| Topic 7 | - Responsys Personalization Language (RPL)
- Configure Contact Event Data (CED) exports
- Create and manage documents
|
| Topic 8 | - Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
- Describe Responsys API Authentication
|
| Topic 9 | - Describe the Data Gateway Setup process
- Describe Responsys API scalability
- Design, manage, and publish programs
|
| Topic 10 | - Create, manage, and test campaigns
- Analyze and test programs
- Configure Connect jobs to import data
|
Reference: https://education.oracle.com/oracle-responsys-cx-marketing-platform-2020-implementation-essentials/pexam_1Z0-1032-20
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