CMA Category-Manager Exam : Certified Professional Category Manager (CPCM)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of Affinity Models in Category Management?

A) To predict future sales trends based on historical data
B) To identify products shoppers switch to when their first choice is unavailable.
C) To identify co-purchase patterns, such as chips and salsa.
D) To group similar stores, shoppers, or products

2. Which action would BEST reduce shrink in a perishable category?

A) Increase promotion frequency
B) Add more branded items to the assortment
C) Improve forecasting and shelf-life rotation
D) Order large quantities for better pricing

3. What is the primary focus of the 'What' section in storytelling?

A) Focusing on exploratory analysis to uncover all possible insights.
B) Presenting opportunities using insights and data.
C) Highlighting all available data regardless of relevance.
D) Providing a detailed appendix with all supporting data.

4. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Dollars per Unit
B) Increase in Units per Trip
C) Increase in Total Baskets
D) Increase in Number of Households

5. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) K-Means clustering
B) Exponential smoothing
C) Moving averages
D) Regression analysis

Solutions: