IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 - M2090-618

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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

A) Business Intelligence
B) Financial Performance Management
C) Predictive Analytics
D) Smarter Commerce

2. A sales organization believes low sales value = low service value. What could you say to overcome that objection?

A) Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
B) Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
C) Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
D) Smooth glide path to the Enterprise solution

3. What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?

A) Easy to Buy. Easy to install. Easy to Deploy
B) Easy to Deploy. Easy to Start. Easy to Use
C) Easy to Use. Easy to Deploy. Easy to Buy
D) Easy to Install. Easy to Use. Easy to Buy

4. What is the first and most important validation step that should be taken with any new opportunity?

A) Determine BANT
B) Determine decision makers
C) Determine competition
D) Determine products

5. What is a common pain point for a Marketing Department?

A) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
B) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
C) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
D) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?

Solutions: