Salesforce Marketing Cloud Intelligence Accredited Professional - AP-215

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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Creative Name
B) All fields are mapped except for the Media Buy Name.
C) All fields are mapped except for the Media Buy Key.
D) All fields are mapped except for the Campaign Key

2. A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

A) Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
B) Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
C) Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
D) Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

3. Which two statements are correct regarding LiteConnect?

A) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
B) The dataset does not conform to the standard data model
C) It does not require any identification of entities, keys or any other categorization.
D) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

4. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

A) Device Browser
B) Campaign Category
C) Device Category
D) Geo Location

5. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A) The solution will work - the client will be able to view Exam Topic with Email Sends.
B) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
C) The above Patterns setup will not work for this use case.
D) Only if 5 different Patterns are created, from 5 different fields - the solution will work.

Solutions: