Salesforce Certified Marketing Cloud Engagement Administrator - MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A. Marketing Cloud Connect
B. Web Analytics Connector
C. AMP script for Marketing Cloud
D. Google Analytics 360

Question 2

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A. Proximity to Store
B. Conversion Rate
C. Last Purchase Date
D. Lifetime Purchase Value
E. Ages in Household

Question 3

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A. Three Filter Activities > three Send Activities to the filtered audiences.
B. Three Send Activities to the master data extension.
C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
D. Import File Activity > three Send Activities to the master data extension.

Question 4

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A. Conversion Tracking
B. Web & Mobile Analytics
C. Collect Tracking code
D. Google Analytics 360

Question 5

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A. CSV download of bounce data in My Tracking
B. Discover Deliverability Complaint Rate Report
C. Automation Studio Tracking Extract
D. Automation Studio Query Activity

Solutions: